Built for a New Era
Rustbelt Reclamation, nationally recognized for crafting and engineering bespoke designs for high-profile clients in the elite segments of the hospitality and food and beverage industries, as well as luxury residential properties, has updated its branding and dropped reclamation from its name. The company’s new name, “Rustbelt,” is part of a comprehensive brand refresh that also features a whole new look, including its logo, tagline, icon and color palette as well as a revitalized website and social media presence.
Originally established in 1970, the company has thoughtfully evolved over the decades and deftly responded to new opportunities, always led by a unique combination of heritage and innovation. “While this brand refresh conveys our emphasis on the future, we’re driven by and focused on our customers’ needs,” says President Megan Barker. “As the design world grows increasingly sophisticated, both Rustbelt and its customers have adapted and diversified to meet that demand. Our new look is now synonymous with the agile, refined direction we’ve taken the company over the last five years.”
Rustbelt’s New Look
“While this brand refresh conveys our emphasis on the future, we’re driven by and focused on our customers’ needs.”
Barker has been with the company for 10 years, serving as president and owner since 2018. She also notes that the time was right for the streamlined name change, which brings a new energy while staying true to its heritage. “We’ve been on a first name basis with our partners for years, so this feels like a natural step forward,” she says.
“Modern Heirlooms,” freshly captures the reason customers turn to them again and again, as well as being representative of Rustbelt’s core philosophy.
The company’s new tagline, “Modern Heirlooms,” freshly captures the reason customers turn to them again and again, as well as being representative of Rustbelt’s core philosophy that products should be built to last, not thrown away. A close-knit team of makers develops and applies innovative engineering solutions to build heirloom-quality products by hand that are designed to endure for generations, striking the perfect balance between past and future.
